We're making headlines
“Few, if any, direct marketers haven’t shifted strategy over the past nine months. Uncertainty and change are the order of the day, and this change affects everyone: you and your buyers.
You need to anticipate and respond to buyers’ need to assess products, services and providers in an environment that’s quite different than it was last year.
In short, what’s going on inside the buyer’s brain today?”
Read the full article here.