“Digital and content marketing are some of the most efficient ways for accounting firms to showcase their expertise. Yet nearly half of firms are having difficulty generating enough content, in part because accountants traditionally focus more on billable hours instead of marketing activities.

Savvy marketers and thought leaders know the importance of having good content, especially during the COVID-19 pandemic. Marketing this content could be an important differentiator for your accounting firm. Prospects and clients value having a reliable source of information. They also want content broken down into simple terms to help them make good decisions to get through the crisis. It’s not surprising, then, that more than half of firms that participated in the Hinge Research Institute’s High Growth Study 2020 identified brand differentiation as their top marketing priority.”

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