“‘Cost is always an issue with video production. To manage your costs, you must keep an eye on three interlinked cost factors: time, talent, and tools.

More time on pre-production planning, scripting, location scouting, shooting, special effects and editing will enhance the quality of your video. But with a larger team at work on these tasks, you raise the total number of hours and your costs.

The more sophisticated tools often require more skilled, experienced professionals who know how to use them.

When you start out, if your goals for the video are clear, you’ll have a better sense of what resources will work best for your budget.’

Lee Frederiksen, Managing Director, Hinge Marketing”

Read the full article here.