“Differentiation Strategy for the Professional Services Firm By Lee Frederiksen, Hinge

How many clients can really describe the difference between a range of accountancy firms, law firms, engineering consultants or architects? I suspect in many cases they can’t, and thus the only real difference they see is price! However, the smarter firms have manged to differentiate, some by adopting different service or business models, others through innovation or exceptional customer experience (CX) provision. If you’re struggling to differentiate your firm or your own personal brand, then this article provides some invaluable pointers.”

Read the full article here.