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“Another option for startups is to create a partnership marketing plan. This is a mutually beneficial marketing strategy between two organizations. It can be anything from supporting each other on social media to organizing virtual events together. Partnership marketing activities can include link building, sharing content through social media blasts, co-producing webinars, hosting live events, or collaborating on industry-related projects. As you can see, the kinds of activities really depend on the type of agreement you have, and how you can help each other. In any case, the most important aspects of B2B marketing are networking and business development. “
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