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“Expanding services and attracting new clients are top priorities for most accounting firms in today’s competitive market. While firms want to cement themselves as trusted advisors for their clients, many struggle to keep up with clients’ shifting expectations and prioritize the services clients most value. Now, firms will be able to have a bit more insight into what those priorities should be.
In June 2020, Bill.com, in partnership with CPA.com and Hinge Research Institute, released a report entitled “Where Opportunity Meets Value: Business Model Trends for Accounting Advisory Services” which showcases the shifting expectations of the services and expertise clients most value from their accounting firms. The report is based on the responses of more than 650 accountants and business professionals nationwide.”
Read the full article here.