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“In order to get employees and other stakeholders to become advocates, it is crucial that program admins clearly communicate, using the right communication channels, the benefits of advocacy for the organization.
Based on the existing case studies around advocacy marketing, it can be pretty easy to present how advocacy can enable staff in marketing and sales to reach their KPIs.
Additionally, it is extremely important to communicate the benefits of advocacy for individuals. Hinge Marketing has identified those benefits for employees who act as brand ambassadors. “
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