“We’ve all heard the old saying, “The sum is greater than the parts.” That holds true for many things, including marketing strategies. While one marketer is good, two or more working toward a common goal is even better.

When you think about the connection between partnerships and growth, it makes a lot of sense. If you can work cooperatively with another organization that communicates with a segment of your audience that you haven’t yet addressed, then your reach — your universe of potential clients — will expand. And if the firm you partner with is held in high esteem by its audience, some of that credibility can be transferred to your firm by association.”

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