“Let’s get one thing straight: your personal branding efforts aren’t a threat to your firm. In fact, your employer should be thrilled by your initiative.

But won’t our competitors try to poach the firm’s “best people”? It’s the age-old question our friends in Human Resources can’t help but ask.

Well, in honor of Hinge’s just-released 2020 Employer Brand Study, I’ll be exploring the reasons why employers and HR managers shouldn’t be afraid of personal brand building and how encouraging the development of their employees’ individual brands actually increases the overall visibility of a professional services brand, while simultaneously building the firm’s brand as an employer.”

Read the full article here.