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American Express OPEN Forum Publishes Hinge Article on Branding
American Express OPEN Forum published Lee Frederiksen’s article, “Branding for the 21st Century: The Rise of the Expert Class.” The article explains how the strength of your online brand has become critical in today’s market. With buyers going online to find service providers, it’s more important than ever to leverage existing expertise and promote it to a large, yet targeted, audience.
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