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“Creating content with strong keywords is a must for SEO success. To do that, you need to know what relevant content people are actually searching for. Google Keyword Planner is a free SEO tool that can help you to discover new keywords related to your business and see estimates of the number of searches they receive on the web. If you’re interested in paid search options, Google Keyword Planner also can show you the cost to target specific keywords.
But other research tools can offer different options and more data. Kevin Bloom, director of marketing at Hinge, a branding and marketing firm for professional services, recommends Ubersuggest for keyword research. ‘It helps me identify more popular search terms and understand how difficult it would be to rank for those terms,’ he says.”
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