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AICPA Publishes Hinge Article on the Future of Marketing
AICPA published Lee Frederiksen’s article, “How to future-proof your firm’s marketing,” in CPA Insider. This article, which includes insights from AICPA’s ENGAGE Conference, provides five approaches firms can embrace to set themselves apart from their competition.
Founded in 1887, the AICPA represents the CPA profession nationally regarding rule-making and standard-setting, and serves as an advocate before legislative bodies, public interest groups and other professional organizations.