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“Almost half (45.3%) of firms say the COVID-19 pandemic has had an overall positive effect on them by accelerating key tech and process innovation within their offices, according to a new report.
The 2021-2022 AAM Marketing Budget Benchmark Study, co-authored by the Association for Accounting Marketing and the Hinge Research Institute, found that most of the surveyed CPA firms considered the pandemic to have an overall “positive effect” on them (22.1% said the pandemic had “no impact” on them, while 32.6% citied an overall “negative impact”). The study utilized feedback from 140 CPA firms with over 23,000 staff members and total revenues exceeding $6.7 billion.”
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