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“Even in a disrupted market that is changing daily, accounting firms are still looking to attract new clients — and one way to do that is to expand service offerings. While firms have always been up against steep competition, client demands have increased and expectations have shifted in unexpected ways as the COVID-19 pandemic has added complexity. But demonstrating new value to clients amid these shifts doesn’t have to be an uphill battle — in fact, you may be in a better position to help them now than ever before.
Small business clients often see their accountant as their most trusted advisor, and your expertise is probably in greater need and demand today than it was a year ago. Finding the right opportunities to expand your small business client base means understanding the services they most want—and when that means expanding your service offerings, choosing the ones you can deliver with the help of automation is key.”
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