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Accounting Today publishes “Securing Buy-In from Stakeholders in Marketing Your Firm”
Accounting Today publishes “Securing Buy-In from Stakeholders in Marketing Your Firm” by Lee Frederiksen. In this article, Lee discusses common objections from stakeholders to developing marketing programs and offers potential solutions to these roadblocks.
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Accounting Today is the leading information resource for public accountants – serving the community of professionals who provide tax preparation, bookkeeping, auditing, financial planning, and business advisory and consulting services to individuals and small businesses.