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AAM Minute Publishes Article on Budget Benchmark Findings
AAM Minute published, “Investing in Success: What Successful Accounting Firms Spend on Marketing.” In this article, Lee shares insights into the results of AAM and the Hinge Research Institute’s third benchmark study of marketing spending and organic growth among 84 accounting firms with revenue ranging from $1 million to more than $100 million.
The Association for Accounting Marketing (AAM) is a national trade association and a one-of-a-kind network of marketing, business development and growth strategists. The association was formed in 1989 to provide education, community and resources for accounting firms, CPAs, consulting firm marketing and sales professionals, partners, firm administrators, and representatives of businesses offering products and services to the accounting industry and marketing professionals.