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“The latest research, however, offers compelling evidence that today’s job seekers aren’t searching for more ‘shiny things.’ Contrary to popular water cooler conversational theory, what job seekers really want is to work somewhere that will make them feel good, align with their purpose and contribute to their overall happiness. Hinge Research Institute’s 2020 Employer Branding Study found that 57% of job seekers across all career levels consider culture to be just as important as pay when evaluating potential employers.
It’s not enough to simply tout an ‘awesome company culture’ and expect the applications to come rolling in, though. When everyone is shouting the same thing, your voice needs to differentiate and attract. That’s where brand strategy comes into play.”
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