Study Highlights Link Between Online Marketing for Professional Services and Firm Growth


October 19, 2011 – RESTON, VA – Sylvia Montgomery, a partner at Hinge, will be previewing research findings of a national study of online marketing in professional services firms and its implications on firms’ growth and profitability. In the study, Hinge analyzes the shift away from traditional marketing techniques and toward online marketing. The study sample comprises five primary industry groups: Architecture/Engineering/Construction, Marketing Communications, Management Consulting, Accounting & Finance and Technology Services. The insights of 500 professional services executives were included in the study.

The study also includes the perspectives of 20 online marketing leaders in the areas of search engine optimization, content, online video, email marketing, webinars, online networking and optimizing website performance.

The SMPS Mid-Atlantic Regional Conference, October 20-21 in Alexandria, Virginia, brings together marketers and firm principals of architecture, engineering, and construction firms throughout Central Pennsylvania, Maryland, New Jersey, Philadelphia, Washington DC, and Virginia.

About Hinge

Hinge, a leader in branding and marketing for professional services firms, builds high growth, high valuation professional services brands. Clients range from management consulting and technology firms to architecture, engineering and construction (A/E/C), accounting and finance, and government contracting service firms. Hinge offerings include client perception research, brand strategy development, website development, creative services, online marketing, online video, and outsourced marketing services. Hinge staff authored Spiraling Up: How to Build a High Growth, High Valuation Professional Services Firm. For more information on Hinge, visit

About SMPS

The Society for Marketing Professional Services (SMPS) is a community of marketing and business development professionals working to secure profitable business relationships for their A/E/C companies. Through networking, business intelligence, and research, SMPS members gain a competitive advantage in positioning their firms successfully in the marketplace. SMPS offers members professional development, leadership opportunities, and marketing resources to advance their careers. SMPS is the only organization dedicated to creating business opportunities in the A/E/C industry. For more information on SMPS, visit