Sylvia Montgomery to be a Guest on SLMA Radio

Sylvia Montgomery to be a Guest on SLMA Radio

Date: November 6, 2014

Subject: Is a low cost enough to save email marketing as a lead gen tool?

About the Sales Lead Management Association:

The Sales Lead Management AssociationSM (SLMA) has been formed because Sales Lead Management is a basic business process that cannot be ignored simply because it crosses the line between sales and marketing. We will provide information for members who want to manage their sales inquiries in a more efficient manner.

The SLMA will provide best practices for marketing and sales management so that the marketing dollars put at risk have a predictable rate of return. Combined with helping companies develop best-in-class Sales Lead Management processes and procedures, as well as implementing best practices in the use of Sales Force Automation (SFA) and Customer Relationship Management (CRM) software, we believe that those companies that refine their systems will experience both a competitive advantage and more predictable revenues.