Lee W. Frederiksen, Ph.D., Managing Partner at Hinge, to present on highlighted aspects of the new sales model professional services firms should employ to generate more online leads. He will address the many ways online marketing can dramatically change business development. Lee will be covering:

  • Why you need both traditional and online lead generation
  • A working model for online lead generation
  • What online strategies are most effective and why
  • The role of social media
  • How to optimize your website to convert visitors
  • How to determine what works for your target audience
  • Strategies for turning online leads into clients