Lee Frederiksen, PhD and managing partner at Hinge, to present “Inside the Buyer’s Brain: How Buyers Choose the Professionals They Trust” at the Houston Interactive Marketing Association’s Interactive Strategies Psych Conference hosted by Rice University Jones Graduate School of Business.  


Date: October 3, 2012

Time: 4:00 PM

Place: Houston, Texas


What Lee will cover:

  • Research findings on what goes on inside the professional services buyer’s brain
  • Seller’s perspective on what the buyers are thinking
  • Comparison of the buyer’s and the seller’s perspectives in order to shine light upon common misconceptions
  • Actionable conclusions applicable to marketers' professional practices


 About HiMA

 Houston Interactive Marketing Association (HiMA) is an organization that creates awareness, facilitates education and promotes utilization of interactive marketing. Started in 2005, HiMA provides a culture of openness, innovation, passion, authenticity and action for its members and guests. The organization seeks to bring attention to current trends and issues facing the interactive community, as well as the brands and marketers who want to embrace it. For more information, please visit Houston Interactive Marketing Association (HiMA).