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Hinge Managing Partner Lee Frederiksen, Ph.D. will moderate a roundtable discussion entitled “Brand Enhancement: Maximize your Name Recognition and Marketing Visibility for Government and Private Sector Business.” Hinge is a sponsor of the event, which is part of ACG National Capital’s Emerging Growth Business Rountable series.
The roundtable is designed for C-level executives of companies with 5-250 employees. Topics covered will include the following:
- How can building your brand help build your business
- When to rebrand and how to spend your marketing dollars
- Using branding to let customers know your capabilities, both government and private sector
- How to involve customers and employees in building your brand
- What works and doesn’t work: lessons learned from three CEO’s of successful companies
Date: Friday, October 22, 2010
Location: The Tower Club, Tysons Corner, VA
Time: 3:30-6:30 pm