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Reston, VA – Lee Frederiksen, Ph.D., Managing Partner of Hinge and Research Director of the recent study, The High Growth Professional Services Firm — How Some Firms Are Able to Grow In Any Market, will be presenting a free educational webinar at the end of April, primarily targeted at CEOs and marketing executives of professional services firms.
The webinar will summarize the just-released national study that Hinge conducted with partners Research on Investment (ROI) and The McLean Group. The study identified high growth professional services firms that grew 9 times faster and were 50% more profitable while spending less on marketing than their average growth peers.
Frederiksen will guide listeners through strategies and tactics used by the most successful professional services firms. He will also explain how listeners can apply these lessons to their business. Topics covered include:
- Which strategies work best? (Hint: they’re counter-intuitive)
- What is the best way to spend limited marketing dollars?
- Is it possible to differentiate your services?
“Since the research was released, we have been giving this presentation and having this conversation with CEOs and marketing executives at roundtables locally,” says Frederiksen. “But, we found that other professional services firms outside of our immediate geographic reach would also like to hear what we have to say and ask their own questions, so we’re providing this webinar to give those people an opportunity to benefit from the research, as well.”
Title: High Growth Strategies for Professional Services
Date: Thursday, April 29, 2010
Time: 1:00 PM – 2:00 PM EST
Download and read the Related Research Study.