“Americans are leaving their jobs in droves. On October 12, the U.S. Bureau of Labor Statistics reported that 4.3 million workers have resigned in 2021. For most HR departments, these numbers depict a grim story, but it’s not as bad as you think. The cloud of the “Great Resignation” comes with a brilliant silver lining. Some of the most sought-after professionals in your industry are currently looking for something better – so if your firm can position itself as “something better,” this could be one of the biggest opportunities in decades to attract, contract, and retain the best-in-class team members you need. Taking advantage of this opportunity starts with understanding why employees are resigning. Then you can implement a powerful employer branding strategy that builds your firm’s reputation as an excellent place to work in your industry.   Why Are Employees Leaving? Hinge conducted an in-depth Employer Branding Study during the height of the Covid-19 pandemic. The results of this study show that a more accurate name for the “Great Resignation” would be the “Great Disenchantment.” While there are many reasons why employees become disenchanted, our research shows that the way employers (1) manage Covid and (2) handle mergers and acquisitions can have significant effects on employee loyalty.”

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