The Data-Driven Brand: How Metrics Shape High-Growth Firms
Branding is among the most misunderstood aspects of marketing today.
It’s often approached as an aesthetic question of logos, colors, and taglines. In fact, a firm’s brand covers far more territory — including an organization’s reputation and visibility.
But to many marketers, there’s an even bigger surprise in store: you can measure your firm’s brand.
In this webinar, Lee Frederiksen, Ph.D, Managing Partner at Hinge, explains how you can use branding metrics to better understand and improve your brand — and grow your firm faster.
The webinar will cover:
- Which metrics measure brand efficacy
- How branding metrics can help you make the case for more resources within your organization
- How branding metrics can help you budget for marketing
- Why firms that utilize branding metrics grow faster