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How a Visible Expert’s Halo Effect Attracts Clients to Professional Services Firms

Visible Experts, professionals who have attained high visibility and a reputation for expertise in their industry niche, bring many benefits to professional services firms that result in attracting clients, growing the firm, and increasing profit.

During interviews with 130 Visible Experts and 1,028 buyers of professional services for Hinge’s research on Visible Experts, we found one of these benefits is the “Halo Effect.”

In this video I explain what the Halo Effect is and how it influences how prospective clients find professional services firms, view a firm’s reputation, and buy services.

Discover more about the Halo Effect and how to become an industry star in the free eBook, The Visible Expert.

Have questions about the Halo Effect? Submit a comment below.

Join the social media conversation about Visible Experts by using the hashtag #VisibleExpert. You can also follow us @HingeMarketing and join us on LinkedIn.

The Visible Expert Book: Download for Free

 

Elizabeth Harr Elizabeth is an accomplished entrepreneur and experienced executive with a background in strategic planning, management, communications, and alliance development. Elizabeth co-founded a Microsoft solutions provider company and grew it into a thriving organization that became known for its expertise in Microsoft customer relationship management.

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    John Rainey

    Tried to download the free book “The Visible Expert” but there is no link to do so.

    Reply