Quick Start Kits

Get up to speed on a topic. Fast!

These kits are designed to give you the background and basic skills you need to hit the ground running and take on a wide variety of marketing tasks—in a hurry. These kits require no specialized knowledge, so they are perfect for someone with little marketing experience. Yet they are detailed enough—and contain up-to-date information—that even experienced marketers will find them useful.

The kits consist of two types of materials:

  1. Understandings—Backgrounders that give you a broad overview of the subject in a minimal amount of time.
  2. How-Tos—A collection of step-by-step tutorials on specific topics that can be read in less than 10 minutes.

 

Popular Kits

  • Blogging Quick Start Kit [UPDATED]
  • The Basics of Search Engine Optimization Quick Start Kit
  • Building a High Performance Website Quick Start Kit
  • Differentiation & Positioning Quick Start Kit
  • Email Marketing Quick Start Kit
  • Partnerships and Outreach with Professional Associations [UPDATED]

Coming soon

We regularly add to and update our library of Quick Start Kits. Here are some exciting new titles we’ll be rolling out in the coming weeks.

  • Conducting Webinars Quick Start Kit
  • LinkedIn Quick Start Kit
  • Twitter Quick Start Kit
  • Marketing Writing Quick Start Kit

Plans and Pricing

Annual 30% Off: Save $716!
Monthly
Quick Start
FREE!
Professional
Best Value
1st month just $10!*
*Renews at $199/mo.
Enterprise
$999/month
Executive Guides

Practical executive-level overviews of key marketing topics. Written for the busy professional.

X
Deep-Dive Video Courses

In-depth, multi-part courses take you from high-level strategy to practical implementation. Learn at home, at work or on the go!

X
Sample Lessons
Written How-Tos

80+ step-by-step instructions to master a new skill. Each is designed to be read in 10 minutes or less.

X
3 Samples
Books

Our 4 full-length, research-based books are deeply based on research yet easy to read. Take your expertise to a higher plane of visibility.

X
1 Book
Webinars

Covering a diverse range of marketing topics, these webinars will help you build a research-based grounding in professional services marketing. Each is about an hour in length.

X
2 Samples
Video Quick Tips

Dozens of short, easy-to-digest tips and insights. Most videos are 1 to 3 minutes in length.

X
3 Samples
Research Executive Summaries

Key data and takeaways from our most recent research studies.

X
Quick Start Kits

Easy-to-use introductions to specific topics and important skills. Most can be read from cover to cover in under an hour.

X
Video Tutorials

Detailed, step-by-step video explanations of key skills. Most run about 10 minutes.

X
Guided Learning

Enhance selected courses with curated Curricula — all the supplemental resources you need in one place.

X
Unlimited Email Advice & Support

Ask your burning questions and receive detailed answers. We’re here to help your team thrive!

X
Student Seats

Number of students allowed to enroll.

X
1
1
Starts at 10
Enroll Now
Enroll Now
Enroll Now
Quick Start
FREE!
Executive Guides

Practical executive-level overviews of key marketing topics. Written for the busy professional.

X
Sample Lessons
Deep-Dive Video Courses

In-depth, multi-part courses take you from high-level strategy to practical implementation. Learn at home, at work or on the go!

X
3 Samples
Written How-Tos

80+ step-by-step instructions to master a new skill. Each is designed to be read in 10 minutes or less.

X
1 Book
Books

Our 4 full-length, research-based books are deeply based on research yet easy to read. Take your expertise to a higher plane of visibility.

X
2 Samples
Webinars

Covering a diverse range of marketing topics, these webinars will help you build a research-based grounding in professional services marketing. Each is about an hour in length.

X
3 Samples
Video Quick Tips

Dozens of short, easy-to-digest tips and insights. Most videos are 1 to 3 minutes in length.

X
Research Executive Summaries

Key data and takeaways from our most recent research studies.

X
1
Student Seats

Number of students allowed to enroll.

X
Quick Start
FREE!
Professional
Best Value
1st month just $10!*
*Renews at $199/mo.
Executive Guides

Practical executive-level overviews of key marketing topics. Written for the busy professional.

X
Deep-Dive Video Courses

In-depth, multi-part courses take you from high-level strategy to practical implementation. Learn at home, at work or on the go!

X
Written How-Tos

80+ step-by-step instructions to master a new skill. Each is designed to be read in 10 minutes or less.

X
Books

Our 4 full-length, research-based books are deeply based on research yet easy to read. Take your expertise to a higher plane of visibility.

X
Webinars

Covering a diverse range of marketing topics, these webinars will help you build a research-based grounding in professional services marketing. Each is about an hour in length.

X
Video Quick Tips

Dozens of short, easy-to-digest tips and insights. Most videos are 1 to 3 minutes in length.

X
Research Executive Summaries

Key data and takeaways from our most recent research studies.

X
Quick Start Kits

Easy-to-use introductions to specific topics and important skills. Most can be read from cover to cover in under an hour.

X
Video Tutorials

Detailed, step-by-step video explanations of key skills. Most run about 10 minutes.

X
Guided Learning

Enhance selected courses with curated Curricula — all the supplemental resources you need in one place.

X
1
Student Seats

Number of students allowed to enroll.

X
Professional
Best Value
1st month just $10!*
*Renews at $199/mo.
Enterprise
$999/month
Executive Guides

Practical executive-level overviews of key marketing topics. Written for the busy professional.

X
Deep-Dive Video Courses

In-depth, multi-part courses take you from high-level strategy to practical implementation. Learn at home, at work or on the go!

X
Written How-Tos

80+ step-by-step instructions to master a new skill. Each is designed to be read in 10 minutes or less.

X
Books

Our 4 full-length, research-based books are deeply based on research yet easy to read. Take your expertise to a higher plane of visibility.

X
Webinars

Covering a diverse range of marketing topics, these webinars will help you build a research-based grounding in professional services marketing. Each is about an hour in length.

X
Video Quick Tips

Dozens of short, easy-to-digest tips and insights. Most videos are 1 to 3 minutes in length.

X
Research Executive Summaries

Key data and takeaways from our most recent research studies.

X
Quick Start Kits

Easy-to-use introductions to specific topics and important skills. Most can be read from cover to cover in under an hour.

X
Video Tutorials

Detailed, step-by-step video explanations of key skills. Most run about 10 minutes.

X
Guided Learning

Enhance selected courses with curated Curricula — all the supplemental resources you need in one place.

X
Unlimited Email Advice & Support

Ask your burning questions and receive detailed answers. We’re here to help your team thrive!

X
Starts at 10
Student Seats

Number of students allowed to enroll.

X
Enterprise
$999/month

Courses can be purchased individually, too!

Prices starting from $750.
See our Courses page for details.
Have questions? Contact us or call 703 391 8870 ext. 107.