Rebranding FAILS and How To Avoid Catastrophe

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Crazy, Stupid Rebrands are everywhere—and professional services firms seem especially good at getting them wrong.

In this episode of Spiraling Up, the Hinge team breaks down the most common (and most painful) rebranding mistakes firms make when they rush strategy, ignore research, or let internal politics drive big brand decisions. Framed as a fast-paced, game-based discussion inspired by classic rom-coms, this episode explores how rebrands can either spark a new era of growth—or spiral into confusion and wasted investment.

You’ll hear real-world examples of branding blunders, including:

• Vibes-based rebrands with no research behind them
• “Ghost launches” that leave sales and BD teams in the dark
• Internal turf wars that derail brand strategy
• Identity-first design decisions without positioning clarity

Considering a rebrand (or recovering from one)? This episode will help you avoid a crazy, stupid mistake.