Marketing Done RIGHT: What High-Growth B2B Firms Do in 2026

Download the executive summary of the 2026 High Growth Study: https://hingemarketing.com/hgs

What actually separates high-growth professional services firms from everyone else?

In this episode of Spiraling Up, Austin McNair, Joe Pope, and Mary-Blanche Kraemer break down insights from Hinge’s High Growth Study using a fast-paced “This or That” format to challenge common marketing assumptions in professional services.

Rather than chasing trends or false binaries, the team digs into the real strategic tradeoffs firms face—and what the data shows high-growth firms consistently do differently.

You’ll hear discussion around:

• Brand vs. demand generation
• Thought leadership vs. lead capture
• Specialization vs. broad positioning
• SEO, visibility, and where marketers should actually focus
• Why some “either/or” decisions are the wrong question entirely

If you’re a marketing leader in any kind of professional services firm—and you’re trying to make smarter, data-backed decisions—this episode will help you recalibrate your strategy.