AEC CASE STORY
A smart marketing platform for an MEP firm with smart technology
This national MEP firm is using proprietary AI technology to revolutionize the way electrical and plumbing systems are designed, optimized and delivered. Hinge implemented a modern, more powerful marketing program, completely changing the way they deliver thought leadership and dramatically increasing the firm’s visibility.
“Hinge has transformed the way we think about digital marketing.”
Gregory Schnackel, President & CEO
New tech, old marketing
Schnackel, an MEP firm headquartered in Nebraska, has offices from New York to Hawaii. But that’s not what makes this firm special. Their competitive advantage is their revolutionary AI-powered technology, which considers tens of thousands of possible electrical and plumbing arrangements for a given design and selects the most efficient one—in a matter of seconds. That means more accurate plans, delivered faster and for less.
But this advantage they hold over competitors was not widely known, and their marketing program and website were not building the visibility they deserved.
A program to build visibility
To address Schnackel’s challenges and make the most of their groundbreaking technology, Hinge first developed a customized Visible Firm® program. We interviewed key clients, prospects and staff to understand the lay of the land. Then we developed a positioning and marketing strategy to make the most of their strengths.
Food for thought leadership
The Visible Firm® program included a sophisticated content strategy to raise awareness for their firm and their signature AI technology. To build visibility, we helped them write SEO-optimized blog posts, developed three premium executive guides and secured numerous guest writing and speaking opportunities.
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A better soapbox
Schnackel’s website was years old and lacking in credibility. To replace it, we developed a modern, high-performance website—a platform to promote their content, build visibility and generate leads. The new site is easy to navigate, good looking and filled with valuable content.
What we did
Visible Firm Program
- Brand Research
- Differentiators & Positioning
- Identification of Thought Leadership Issues
- Editorial Calendar
- Visible Expert Training
- Guest Blog Outreach
- Guest Podcast Outreach
- Keyword Research
- Writing/Content Development
- Social Media Setup & Training
- Monthly Analytics Reporting
- Ongoing Consultation
High-Performance Website
- Design
- Offer Strategy
- Search Engine Optimization
- Website Architecture
- Website Development
- Infusionsoft Integration
- Writing
