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Research Roundup – part 5

Reputation and price used to be the number one and number two factors that buyers used to evaluate professional services providers, today it’s expertise and relevant experience.

TRANSCRIPTION:

Hi, I’m John Tyreman. Thanks for tuning into Hinge’s Research Roundup. In our recent study on professional services firms, we found that the selection criteria that buyers use to evaluate different service providers has shifted in the past five years. Reputation and price used to be the number one and number two factors that buyers used to evaluate professional services providers, today it’s expertise and relevant experience. The extent to which you can prove that expertise and that relevant experience will bode well in the selection process for prospective buyers.

For more research-backed insights, visit hingemarketing.com, connect with me on LinkedIn and follow me on Twitter @John_Tyreman. Happy branding!

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John Tyreman John has a passion for market research, analytics and using data to drive decisions. After 5 years with Hinge, John has personally reviewed the perspectives of over 10,000 buyers and sellers of professional services, and has helped over 100 professional services organizations use data to influence brand and marketing strategies. Certified in MS Excel, John’s research is an essential part of Hinge’s work, used to solve client problems, identify trends, create content and establish industry benchmarks.

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