Pilgrim Christakis

Legal CASE STORY

Personality, beyond a reasonable doubt

Pilgrim Christakis is a boutique Chicago-based financial services law firm. Formed after a key partner left the practice, they needed a high-credibility web presence. And they needed it fast.

  • MARCOM AWARD WINNER MARCOM AWARD WINNER

Legal challenges

A small firm, Pilgrim Christakis needed to compete with players many times their size. They needed a big personality. Part of this personality would be a youthful edginess that would both differentiate them and communicate their personal approach to business.

We developed a stylish, black-and-white look that is at once sophisticated and authentic. It says business but also dispenses with the clichéd images you find on most law firm websites. And we wrote messaging that expressed the firm’s quirky, human side. Finally, we built a platform for each attorney to promote their thought leadership and credentials.

“Your firm’s website is one of the best I’ve ever seen.”

Pilgrim Christakis client

What we did

Website

  • Design
  • Website Development
  • Expert Bio Development
  • Photo Art Direction
  • Writing
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