A small firm, Pilgrim Christakis needed to compete with players many times their size. They needed a big personality. Part of this personality would be a youthful edginess that would both differentiate them and communicate their personal approach to business.

We developed a stylish, black-and-white look that is at once sophisticated and authentic. It says business but also dispenses with the clichéd images you find on most law firm websites. And we wrote messaging that expressed the firm’s quirky, human side. Finally, we built a platform for each attorney to promote their thought leadership and credentials.