Google Analytics is one of the most popular free tools used to monitor your website. However, if you’re a beginner, the amount of data and unfamiliar terminology can be overwhelming.

In this Slideshare presentation, you will learn step by step how to answer the following 5 basic questions about your company’s website:

  • How many people are coming to my website?
  • Where are my website visitors coming from?
  • Which social media platforms are driving the most traffic to my website?
  • Which pages on my website are getting the most attention?
  • How many people who are coming to my website are converting?


Additional Resources

How Hinge Can Help 

Hinge has developed a comprehensive plan, The Visible Firm℠  to address these issues and more. It is the leading marketing program for delivering greater visibility, growth, and profits. This customized program will identify the most practical offline and online marketing tools your firm will need to gain new clients and reach new heights.  

Online Marketing for Professional Services Book: How to use online marketing to drive growth and profits