Sightlines: Brand Relaunch


Sightlines was founded in 2000 with a simple mission: help universities better manage their facilities investments. In this video blog post, you’ll get a chance to hear from various team members, including David Kadamus, CEO, on what the new brand means to the firm.

This video was captured during the all-hands company meeting in New Haven, CT. During the meeting, team members reviewed external audience research, positioning and messaging, new brand identity and collateral materials. Additionally, their new website was introduced to the world.

Click to play video

Author: Sylvia Montgomery, CPSM A Senior Partner and the head of Hinge’s A/E/C practice, Sylvia collects many shoes and wears many hats. When she’s not traveling around the country for speaking engagements or client meetings, you will find Sylvia creating marketing and branding strategies for clients, supervising her A/E/C team, developing new business, or working on her personal brand. With a 20+ year career spanning visual communications, strategy, and marketing, and over a decade working in the A/E/C sector, Sylvia brings a creative, business-focused approach to her client engagements.

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