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Hinge’s Fab Five: January 2014

Top Professional Services Marketing Content from January 2014

Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy!

Why You Should Schedule Your Paid Search Ads

By: Ashley R. Cummings, OrangeSoda

This is an interesting article for businesses that are running pay-per-click (PPC) campaigns.   Short and to the point, this post brings to light how to optimize your PPC campaigns for metrics like cost per lead (CPL) and conversion rates with step-by-step instructions for use in Google AdWords and your Bing account.

7 Things Content Marketers Can Learn From Fiction Writers

By: Pratik Dholakiya, Convince & Convert

Writing quality content can prove to be challenging. This piece approaches the writing process for content marketing a bit differently, focusing on aspects of successful fiction writing techniques that ranges from the art of suspense to embracing conflict to character development.  If you are looking for ways to revitalize your content writing, this is a great place to start.

Calm Down. Facebook Isn’t Dying

By: Nate Elliott, Forrester

For the speculators who need empirical data to disprove the rumors of Facebook’s demise, this article will quench your thirst.  It is short, sweet, to the point, and has links to sources for its data.

5 Steps to Repurposing Killer Online Content from a Webinar

By: Dane Frederiksen, Content Marketing Institute 

As we've all seen, content marketing has become a staple for many firms. Each medium (whether it be a blog, guide, or research study) serves its own purpose. Webinars can be a great way to reach out to target audiences and showcase your firm's expertise and thought leadership. This post breaks down 5 steps to repurposing your webinar content to make it more digestible for busy clients and prospects.

A Researcher’s Guide to a Professional Services Brand Makeover

By: Alexandra Marigodova, Hinge Marketing

Building a good image for your brand can be a daunting and ominous task.  This article gives you the keys to a successful brand makeover with thorough research to identify the essence of what your brand is versus what it should be.

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Author: John Tyreman John has a passion for market research, analytics and using data to drive decisions. After 5 years with Hinge, John has personally reviewed the perspectives of over 10,000 buyers and sellers of professional services, and has helped over 100 professional services organizations use data to influence brand and marketing strategies. Certified in MS Excel, John’s research is an essential part of Hinge’s work, used to solve client problems, identify trends, create content and establish industry benchmarks.

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