Welcome to the Revolution: How Ordinary Experts Become Industry Leaders

Welcome to the revolution. 

In the world of professional services marketing, a new movement is replacing the old. We call this movement the rise of the Visible Expert®. Today, prospective clients want to be educated before they buy services, and the thought leaders they learn from become the people and firms they think of first when they are ready to buy. This means Visible Experts have a built-in advantage.

Join Hinge’s Lee Frederiksen Ph.D., Liz Harr, and Karl Feldman as they preview their forthcoming book The Visible Expert Revolution: How to Turn Ordinary Experts Into Thought Leaders, Rainmakers, and Industry Superstars. Based on fifteen years of research and hundreds of interviews with top real world experts, this book shares a proven, step-by-step program to raise the visibility of your experts and sharpen their expertise—five times faster than average. 

Whether you’re a marketing leader looking to make your firm’s experts more visible or an expert yourself who wants to elevate your reputation, this webinar is for you!

What you’ll learn:

• Why Visible Experts are driving the way buyers find, evaluate and select professional services
• The latest research on how Visible Experts rise to prominence
• A step-by-step process to build your expert visibility plan
• How marketing leaders can motivate their experts
• And much more!