Rand Fishkin – Wizard of Moz, Founder of SparkToro, and Author of “Lost and Founder”

On this episode, Rand shares the ups and downs of his journey to becoming a Visible Expert. He also gives some advice on how marketers can tell better stories, his thoughts on Google’s latest move on mobile, and more.

Check out Rand’s new company, SparkToro here: sparktoro.com/

Rand Fishkin is the cofounder and CEO of SparkToro. He’s dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google.