By Beth J. Bates, New Media Special Correspondent

MarketingProfs, an online resource for more than 350,000 professional marketers, announced the release of its 2009 “The State of Social Media Marketing” report. The report surveyed 5 ,140 MarketingProfs members that represent more than 40 industry verticals about social media usage and trends. The comprehensive report offers considerable statistical data including:

  • 27% of viral video is released for Arts and Entertainment purposes while only 19.8% is used for Education. 16.2% of Professional Services firms use viral video.
  • 2.7% of Professional Services firms actively maintain a MySpace profile.
  • While 18.3% respondents say that their employer has no social media policy, 12.9% say that they have a restrictive, social media policy.

The 240-page report offers insight on both professional successes and failures of marketing professionals. A free sample report is available online.

Beth J. Bates consults with Hinge on social media tool selection and strategy and helps its clients find effective ways to leverage these new mediums to meet business goals.



he State of Social Media Marketing