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SEO for Professional Services: A Conversation with Rand Fishkin

In the first part of our interview with digital marketing guru Rand Fishkin, we learned about the story of his journey to becoming a Visible Expert℠ in search engine optimization (SEO) and content marketing.

In this second half of our interview, we focused our attention on the ever-changing world of SEO and it’s importance for professional services firms today.

Along with discussing the dynamic of Moz, Lee and Rand also cover:

  • What methodologies you should use to keep up with search engines today
  • How to determine how much focus your professional services firm should have on SEO
  • Some of the most common content marketing mistakes and how they can be prevented
  • Tips for how to promote your firm’s content and get others to share and amplify that content

Additional Resources

To learn more about SEO for professional services, please enjoy these additional resources:

How Hinge Can Help

Lee Frederiksen, Ph.D. Who wears the boots in our office? That would be Lee, our managing partner, who suits up in a pair of cowboy boots every day and drives strategy and research for our clients. With a Ph.D. in behavioral psychology, Lee is a former researcher and tenured professor at Virginia Tech, where he became a national authority on organizational behavior management and marketing. He left academia to start up and run three high-growth companies, including an $80 million runaway success story.

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