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Professional Services Marketing Today’s Blog Roundup

We’ve seen a lot of new trends emerge so far in 2015. And it can often be a challenge to stay on top of what’s happening in professional services marketing. To help, we put together a list of some of our top posts this year to help guide professional services firms through marketing questions and challenges.

10 Essential B2B Marketing Strategies for Your Professional Services Firm

Thanks to the evolving tendencies of buyers, B2B marketers have more strategies at their disposal than ever before. Since research shows professional services buyers are more likely to search for a firm on Google than talk to personal references, it’s important for firms to prioritize online marketing strategies to stay competitive. Learn the essential B2B marketing strategies that can help firms get ahead.

New Rules of Marketing: What High Visibility Firms Do to Market Themselves Differently

High visibility firms don’t just achieve their status by accident. Instead, they’re purposefully marketing themselves differently by constantly demonstrating their relevant expertise and elevating their visibility in the marketplace. And it’s paying off—high visibility firms enjoy higher referrals, more clients and can charge higher fees. Find out five steps to help firms increase their visibility.

How to Improve the Mobile-Friendliness of Your Website Before Google’s Mobile Search Update

Even though Google’s mobile search algorithm update has already happened, it’s never too late to jump on the mobile-friendliness train. This post explains what the newest update means for professional services firms and outlines two steps to assess and optimize the mobile-friendliness of your website.

7 Offline Marketing Strategies That Support Your Online Brand

It may seem like online marketing is all anyone is talking about these days, but a truly complete marketing strategy makes use of both online and offline techniques that work together to build your firm’s brand. Find out seven effective offline marketing strategies and learn how to integrate them with your current marketing strategy.

9 Steps to Building a Unique Value Proposition in Management Consulting

Management consulting firms are more likely to acquire more business when they can show buyers that they have the right skills and approach to solve their problems. Having a strong value proposition can help your firm communicate your competitive advantage to prospective clients. This post shares nine steps to building a unique value proposition for management consulting firms.

What Every Managing Partner Needs to Know About Your Professional Services Firm’s Website

Your firm’s website is more than just a glorified brochure that explains what you do. In fact, your website is one of the most important investments a modern professional services firm can make and should act as the center of your marketing strategy. So, how do you convince your firm’s managing partners of your website’s importance? Learn five key points that every managing partner needs to know.

New Research Uncovers Biggest Business Challenges in AEC

The Hinge Research Institute recently conducted research on over 500 professional services firms from seven different industries, including architecture, engineering and construction firms. The results showed that AEC firms are facing several unique business challenges, with “Attracting and Developing New Business” topping the list. Discover the top five challenges specific to AEC firms in comparison with the challenges facing professional services firms in general.

IT Marketing: What Every Technology Services Firm Should Know for Higher Growth

This post utilizes the same research from The Hinge Research Institute to take an in depth look at the challenges technology services firms are facing. Since IT marketing is facing several transformative trends, this article explores which marketing strategies can give technology services firms the edge they need over the competition.

Top 5 Marketing Initiatives for Accounting and Financial Services Firms

Learn how accounting and financial services firms are specifically prioritizing their marketing efforts in response to their biggest challenges. The top five marketing initiatives give valuable insight into how accounting and financial services firms are working to beat out the competition.

Top 10 Marketing Techniques for Professional Services

Traditional marketing techniques are having less and less success with modern clients, which has led to a new wave of marketing techniques. This post lists the top 10 professional services marketing techniques designed to generate interest in your firm’s services. While online marketing has grown in importance, the most effective marketing strategies combine both online and offline efforts. 

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Author: Sylvia Montgomery, CPSM A Senior Partner and the head of Hinge’s A/E/C practice, Sylvia collects many shoes and wears many hats. When she’s not traveling around the country for speaking engagements or client meetings, you will find Sylvia creating marketing and branding strategies for clients, supervising her A/E/C team, developing new business, or working on her personal brand. With a 20+ year career spanning visual communications, strategy, and marketing, and over a decade working in the A/E/C sector, Sylvia brings a creative, business-focused approach to her client engagements.

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