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How to Find the Best Keywords [Video]

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Let’s talk about how to find the best keywords and talk about some easy, free tools that we can use to get there. Yeah, I could talk all day about the strategy, but today we’re going to focus a little more practically.

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Let’s talk about how to find the best keywords and talk about some easy, free tools that we can use to get there. Yeah, I could talk all day about the strategy, but today we’re going to focus a little more practically.

And one of the first things you can do that you probably are familiar with is Google Auto-Populate. Any time you search, if you pay attention when you start typing, Google will start to recommend possible phrases and related searches. Now, this is pulling from a lot of different algorithms and things behind the scenes in the black box that is Google, but often you can find some really good clues to round out your keywords into relevant phrases.

You just have to look at it and see what is going to be most relevant to your strategy. Another place to look at, just in general searches, is at the at the bottom of the page, looking at related searches and related search terms. This is similar to Auto-Populate, but it may give you some clues to relevancy, and you can even mine a few pages deep to see some other options as you go.

A more traditional tool that’s been used and continues to evolve is the Google Ads Keyword Planner. Even though this is geared towards PPC, typing in potential search phrases can give you some good clues to volume and strength of your options. Right in line with that Google Search Console will also give you insights on what you might be using already and help you pair down a list of potential keywords and phrases.

Last but not least, if you haven’t heard of Google Trends, I’d suggest you check it out if nothing else just for fun, because it keeps track of what trends are happening in Google searches around the world. So what might be popular, what’s the trend over time, how much volume? So you can follow all of the pop trends on there.

But in our world, if you’re looking to actually strengthen your keyword strategy, you can look at Trends and help to select some of your keywords and phrases, and see what might be trending up, what you might put some more emphasis behind. So it can be a very valuable tool. And in Trends, you can also set alerts as well to see when something is going up or on the uptick.

So you can re-emphasize certain phrases and keywords as they they get into the stream in the world at large. If you’d like to learn some more practical tips, I encourage you to check out hingeuniversity.com and make your way to online courses.

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Author: Karl Feldman Karl Feldman oversees Hinge's service delivery. A former entrepreneur, marketer and engineer, Karl is uniquely qualified to lead our account teams, continuing to evolve and improve the value we deliver to our clients. He also advises leaders in the architecture, engineering and construction industries on growth and marketing issues. Karl has held leadership positions at national brands like HITT contracting. Karl blogs and speaks about professional services marketing and strategy at events nationwide.

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