The world is falling in love with spoken audio (all over again) — whether it’s listening to the radio, audiobooks or podcasts. In fact, according to Edison Research, 3-in-4 Americans have listened to online audio in the last month. Since you’re reading this article, chances are you’re one of them.
But it’s not just sports, politics, or true crime dramas that people are listening to. Business podcasts are the 4th most popular genre, making up 8% of the 3.6 million podcasts available on the internet. These podcasts are an effective way for professionals to become exposed to new ideas and ways of thinking. In fact, according to a survey of over 2,700 users by LinkedIn, 44% of department heads, VPs, owners, and C-suites listen to podcasts.
That’s why we’ve put together this list of 15 of the best professional services marketing podcasts on the airwaves today. Queue up a few episodes from these shows to listen to on your next commute or exercise to inspire, educate, and help you develop new business for your firm.
1. 2Bobs
(Hosts: David Baker & Blair Enns)
Apple | Spotify | YouTube
The hosts of 2Bobs are both management consultants to professional services executives. In their professional lives, David and Blair are competitors and collaborators, so their personal interactions can be a lot of fun.
Using a conversational format, each episode covers a salient — and often controversial — topic, like why account people should close new business or open-book management. Their positions are always thoughtful and well argued.
Oh, and don’t expect to land a guest interview on 2Bobs. As any listener will tell you, David and Blair do not accept guest interview requests.
2. Amplify
(Hosts: AAM Volunteers, including Katie Tolin, Chris Camara, and more)
Apple | Spotify | YouTube
If you’re a marketing professional in the accounting space, this podcast is for you. Since 2017, the Association for Accounting Marketing (AAM) has been publishing podcast content through their show, Amplify, which is dedicated to helping accounting firms grow and thrive.
The show takes a “season” approach, releasing batches of 5-7 episodes at a time that center around a common theme or issue relevant to accounting firm growth. Every episode features expert guests from across the accounting industry with expertise in marketing, business development, HR, strategy, and leadership.
3. AEC Marketeer
(Host: Keelin Cox)
Apple | Spotify
If you’re a marketer in architecture, engineering or construction, this podcast is a valuable resource. Since 2020, the AEC Marketeer podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer. Host Keelin Cox interviews experts, business leaders, and practitioners in the AEC world.
4. Amtower Off Center
(Host: Mark Amtower)
Apple | Spotify
Hosted by nationally-known speaker and consultant Mark Amtower, Amtower Off-Center highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. A few times each month, experts join Mark for a lively discussion of current issues facing the government contractor community.
Mark was also interviewed on Hinge’s Visible Expert podcast, exploring his journey to becoming a preeminent marketing and LinkedIn adviser to the most successful government contractors.
5. Breaking BizDev
(Hosts: John Tyreman & Mark Wainwright)
Apple | Spotify | YouTube
Most firm owners and experts didn’t go to school for business. Instead, they built their firms and careers on the back of their technical expertise. As a result, “business development” is a nebulous term that often conflates sales, marketing, operations, and even human resources.
On the Breaking BizDev podcast, John and Mark break down, beat up, and redefine “business development” for the modern professional services firm. This co-hosted commentary-style show shares stories, perspectives, and actionable tips that you can put into practice today.
6. Consulting Success®
(Host: Michael Zipursky)
Apple | Spotify | YouTube
The Consulting Success Podcast is the #1 show for entrepreneurial consultants who want to build a profitable, scalable and strategic consulting business. With endless competition, ever-growing market demands, and a fast-paced digital world, gaining success in the consulting industry can feel challenging.
On this show, Michael Zipursky interviews successful consultants a few steps ahead of his target buyers, inspiring his listeners to take action and implement best practices.
7. The Law Entrepreneur
(Hosts: Sam Mollaei and Neil Tyra)
Apple | Spotify | YouTube
Started by Attorney Neil Tyra in 2016, The Law Entrepreneur podcast has served two important purposes: to shed light on the shortcomings of law school as it relates to preparing lawyers to become business owners and to be a precious resource for attorneys pursuing entrepreneurship.
Since its inception, The Law Entrepreneur has served the law community through education at the intersection of tech, legal, and entrepreneurship. Over the last 8 years, it has become one of the top podcasts for lawyers and law firm owners.
8. Lenny’s Podcast
(Host: Lenny Rachitsky)
Apple | Spotify | YouTube
On this show, Lenny Rachitsky (author of #1 business newsletter on Substack with 500k+ subscribers) interviews world-class product leaders and growth experts to uncover concrete, actionable, and tactical advice to help you build, launch, and grow your own product. Lenny’s Podcast is a must-listen for founders, product managers, and marketers in the SaaS and tech services industry.
9. Unbillable Hours
(Hosts: Ash Modh, Florian Heinrichs)
Apple | Spotify | YouTube
Ash and Flo use their podcast, unbillable hours, to help firm owners and experts sell their services through highly effective marketing. You know, the kind which gets clients through the door, competitors on edge, and the practice to respect you.
On this show, you can expect to hear Ash, Flo, and their guests navigate complex scenarios and explore a variety of topics related to professional services marketing and business development.
10. Inspiring People & Places
(Hosts: BJ Kraemer)
Apple | Spotify | YouTube
On Inspiring People & Places, host BJ Kraemer interviews national leaders in the architecture, engineering, construction, and development industry. BJ is on a mission to educate, innovate and inspire industry professionals to disrupt the status quo, improve their project teams and steward public & private investments more effectively. A champion of having a weekly cadence, you can expect great content from Inspiring People & Places each and every week.
11. What’s Your And?
(Host: John Garrett)
Apple | Spotify
Professional services firms like to claim their people as a differentiator. Unfortunately, the uncomfortable truth is that most firms have about the same level of technical proficiency. If you want to claim your people as a differentiator, leaders need to value the worker just as much as the work itself.
John Garrett’s research involves podcast interviews with professionals who realize that who you are is so much more than what you do. Accountants, consultants, lawyers, engineers, and other professionals everywhere are doing hobbies and passions after they leave the office. On What’s Your “And”?, John and his guests discuss why these outside-of-work interests matter and how they’ve impacted their career.
12. The Unique CPA
(Host: Randy Crabtree)
Apple | Spotify | YouTube
The Unique CPA is the show that goes beyond compliance into forging new pathways of delivering value to clients, diversifying revenue streams, and leading edge management techniques and styles.
Host Randy Crabtree keeps his listeners at the forefront of the changing face of public accounting with fascinating leaders. In fact, the podcast is so successful that it has outgrown audio/video formats and is a key element of Tri-Merit’s annual “Bridging the Gap” conference.
13. Art of Consulting Podcast
(Hosts: Andy Fry, Cat Lam)
Apple | Spotify
On the Art of Consulting podcast, you’ll learn top strategies to improve your career, confidence, lifestyle from Andy, Cat, and other crazy successful seasoned consultants in the IT and Management space. The conversations on this show explore topics that bring about longevity and business success in the consulting industry.
14. The AI-Powered Business Leader
(Host: Alastair McDermott)
Apple | Spotify | YouTube
This newly minted podcast by veteran host Alastair McDermott is a must-listen. The AI-Powered Business Leader cuts through the hype to deliver practical AI solutions for real business challenges. Hosted by Alastair McDermott, this podcast is designed for business leaders who want to harness the power of AI to drive success and innovation in their companies.
15. Government Contracting Officer Podcast
(Hosts: Kevin Jans, Paul Schauer)
Apple | Spotify
If you’re a government contracting officer who wants to learn more about the government market, The Government Contracting Officer Podcast is for you. Kevin Jans and Paul Schauer, both former federal contracting officers, explain the rules, processes and the “why” behind government contracts. They know because they’ve done it.
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Business podcasts are an incredible resource for professional services marketers because they focus on highly niche topics. Let us know if we are missing your favorite professional services or marketing podcasts!
