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April 6th, 2020 (Reston, VA) – Early results from the Hinge Research Institute’s special report titled How Professional Services Firms Are Responding to the COVID-19 Disruption reveal that 53.4% of respondents are dissatisfied with their employers’ crisis response. The report, part of the annual Employer Branding Study, captures the perspectives of 217 employees from over 200 professional services firms. The research was conducted between March 20th-31st, 2020.
Respondents rated their current employer’s response to COVID-19 on a scale of 1 to 10. Those who indicated at least some degree of dissatisfaction cited their firm’s not having a plan (56%) and poor communication (25%) as areas to avoid. As one respondent explained, “It took awhile for the firm to comment on the situation internally… They were very slow to allow the work from home option until someone tested positive.”
Among respondents with positive sentiments toward their firm’s crisis response, 36% indicated their remote working capability prepared their firm for large-scale telework in response to stay-at-home orders; 23% lauded their firm’s proactive, decisive measures; and 15% said that their employers clearly communicated plans to team members. One respondent from an engineering firm wrote, “[M]y company acted early and was able to get ahead… [they have] taken the stance of preparing for the worst.”
“Our research over the last several years has consistently shown that a growing number of professional service firm employees want flextime and telework options to achieve better work-life balance,” said Lee Frederiksen, Managing Partner of Hinge. “The professional services are built on people marshaling their expertise wherever their clients are. Firms that offered telework perks before the pandemic have been quicker to scale up remote working in response to shutdowns. However, firms that haven’t prepared a crisis response plan are going to be slower to adapt to emergencies like this one, even if they already offer a telework option.”
Access the Report: Download the special report here.
About the Hinge Research Institute: We conduct and publish independent research on professional services firms to uncover the marketing strategies of high-growth firms and give B2B companies and associations the data and insights they need to understand and profit from the professional services industry.
Contact: For media inquiries, email Rowena Figueroa at rfigueroa@hingemarketing.com.