Marketing research services for professional services


F R O M   H I N G E ‘ S   G R O W T H   S T U D Y

Professional services firms that conduct regular research on their target audience grow up to 10X faster and are almost 2X more profitable than firms that don’t.

What you don’t know is killing you

Professional services firms that conduct regular research on their target audience grow up to 10X faster and are almost 2X more profitable than firms that don’t.

Research is a high-growth firm’s secret weapon.

Why? Because when you monitor your audience on an ongoing basis you become highly attuned to their evolving challenges and priorities. This intelligence puts you at a distinct advantage in a fast-changing marketplace — it equips your firm to be more prepared, knowledgeable and proactive than your competitors.

We work for top firms in your industry
— and up-and-comers

Accounting & Finance

  • Armanino
  • Cherry Bekaert
  • Deloitte
  • Morgan Franklin
  • Morgan Stanley Smith Barney
  • Paychex
  • PWC
  • Revolution


  • Balfour Beatty
  • FreemanWhite
  • Grimm + Parker Architects
  • Institute for Sustainable Infrastructure (ISI)
  • Manhattan Construction
  • Quinn Evans Architects
  • RS&H
  • Syska Hennessy Group


  • Accenture
  • Blackboard
  • Decision Strategies International
  • EverFi
  • Janek Performance Group
  • Phillips DiPisa
  • RAIN Group
  • ZS Associates

Government Contracting

  • Big Sky
  • Celerity
  • E3 Federal
  • Invizion
  • Permuta
  • SecureIT
  • Technatomy
  • VerisGroup


  • Art & Logic
  • Belcan
  • Cavium Networks
  • Claraview
  • Data Clairvoyance
  • Deltek
  • Iridium
  • People Metrics


  • Atlas Law Group
  • Blankingship & Keith
  • Nishith Desai Associates
  • Oast & Hook
  • Pilgrim Christakis
  • Walsh, Colucci, Lubeley, Emrich & Walsh
  • Williams Parker Harrison Dietz & Getzen

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What will you learn?

Here are just some of the invaluable things you can learn through research:

  • How your clients really see you
  • How you compare to competitors
  • How you might differentiate your firm
  • What your hidden strengths are
  • Why your best clients choose you
  • What services your clients wish you would offer
  • Where your internal team misunderstand your clients
  • What your clients are not telling you?
  • Why your “got-aways” chose other firms

Reduces Risk

Research reduces risk

We see it again and again — firms squandering their marketing budgets on ineffective strategies. And many waste golden opportunities when they deliver the wrong messages to their prospects. Research offers an answer. Hinge’s experienced team can uncover what issues your clients really care about and dramatically lower the risk of throwing away your marketing investment.

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A powerful suite of marketing research services

We deliver the timely insights into your buyers and market you need to outcompete your rivals:

  • Brand research — Learn how you are perceived in the marketplace and where your opportunities lie.
  • Client research — Discover what your clients and prospects want and how you can deliver it.
  • Market research — Find out who your true competitors are, what services you should be offering and much more!
  • Custom research — If you have specialized needs, we can design a custom research study to answer any question you may have — from gathering intel on your competitors to surveying prices in your marketplace.
  • Client satisfaction research — How happy are your clients with your work and service? We can help you find out.
  • Client journey research — Understand in detail how people find, learn to trust, buy and use your services. Use this information to reduce friction in the buying process, improve you closing rate and raising your service standards.
  • Client personas research — Who are the people who buy your services or influence those who make the final decision? What messages do they need to hear? Persona research will identify and profile them so your marketing can be more powerful.

Leading benchmarks

The leading industry benchmarks put your numbers in context

At Hinge, we have surveyed tens of thousands of professionals and buyers of services. We turn this data into a series of benchmarks so you can see how you compare to your industry peers.

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Qualitative and quantitative approaches

We craft each engagement to meet the specialized needs of each client, delivering the right balance of qualitative research (usually live phone interviews) and quantitative instruments (typically online surveys).

Nobody’s more qualified

Our research team is led by Lee Frederiksen, Ph.D., a behavioral psychologist and a highly respected researcher with over 30 years of research experience. He and our team have pioneered a new, more scientific approach to professional services marketing — based on our growing body of data on thousands of firms around the world. The team includes:

Data analysts

Our analysts are trained to see the signal in the noise and pull the salient conclusions from your data. Their goal is simple: to communicate the practical implications of our research.

Professional interviewers

With thousands of interviews under their belts, they are trained to put interviewees at ease and uncover the critical points clients would never tell you directly.
Survey designers

Designing valid, insightful surveys and interview questions is critical to the success of a research project. Our professionals are trained in industry best practices and how to avoid the pitfalls that can spoil a piece of research.

Data visualization specialists

Sometimes data can be hard to understand. In these cases, our information design team can take a visual approach to bring clarity to complex information.

Dive into research today

It may be the best investment your firm ever makes.

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