Consulting CASE STORY

A more credible brand and increased visibility
drives value and acquisition

Sightlines helps academic campuses understand, benchmark, and optimize the life cycles of facilities. They were ready to make their firm more visible to colleges and universities across the country.


First, we studied the marketplace online and offline. Our research showed us that Sightlines excelled at making facilities questions understandable in the boardroom, helping executives make better-informed financial and endowment decisions.


Using our research as a foundation, we crafted marketing and content strategies to help Sightlines share their unparalleled campus facilities expertise and more effectively target an executive audience.

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Sightlines’ new brand and visibility enhanced their market value.
Within a year, the firm was acquired by Gordian.


We gave the Sightlines website a top-to-bottom redesign, developing their approachably sophisticated image — and giving them a site designed specifically for their new strategies.

What we did

Branding Program

  • Brand Guidelines
  • Identity & Materials
  • Logo
  • Stationery Design
  • Tradeshow Booth Design
  • Marketing Collateral

Visible Firm Program

  • Client & Prospect Research
  • Marketing Strategy
  • Content Strategy
  • Messaging Architecture
  • Positioning
  • Training
  • Writing

High-Performance Website

  • Design
  • Online Strategy
  • Offer Strategy
  • Search Engine Optimization
  • Website Development
  • Writing
  • Member Portal
  • Web Style Guidelines

Ready to drive greater visibility and value?

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