Consulting CASE STORY
A more credible brand and increased visibility drives value and acquisition
Sightlines helps academic campuses understand, benchmark, and optimize the life cycles of facilities. They were ready to make their firm more visible to colleges and universities across the country.
Research
First, we studied the marketplace online and offline. Our research showed us that Sightlines excelled at making facilities questions understandable in the boardroom, helping executives make better-informed financial and endowment decisions.
Strategies
Using our research as a foundation, we crafted marketing and content strategies to help Sightlines share their unparalleled campus facilities expertise and more effectively target an executive audience.
Let’s write your success story
There are many ways to achieve exceptional growth and profitability.
Let’s explore the possibilities together.
Sightlines’ new brand and visibility enhanced their market value. Within a year, the firm was acquired by Gordian.
Website
We gave the Sightlines website a top-to-bottom redesign, developing their approachably sophisticated image — and giving them a site designed specifically for their new strategies.
What we did
Branding Program
- Brand Guidelines
- Identity & Materials
- Logo
- Stationery Design
- Tradeshow Booth Design
- Marketing Collateral
Visible Firm Program
- Client & Prospect Research
- Marketing Strategy
- Content Strategy
- Messaging Architecture
- Positioning
- Training
- Writing
High-Performance Website
- Design
- Online Strategy
- Offer Strategy
- Search Engine Optimization
- Website Development
- Writing
- Member Portal
- Web Style Guidelines
