A technology firm gets growing again
When this enterprise data management firm reached out to Hinge, a period of strong growth at Data Clairvoyance had begun to slow. But they had big ambitions to grow their business over the coming years. The quintessential invisible experts, they just needed to figure out how to become known to a wider audience and stimulate new interest in their services. That’s where Hinge made a powerful impact.
“Our new content is blowing prospects’ socks off!”
Pressing the accelerator
Hinge’s Visible Firm program transformed their business development process and took Data Clairvoyance to new heights of exposure and credibility. First, we sharpened the firm's positioning and turned it into a tight elevator pitch the team could use to differentiate their firm in the marketplace.
Hinge soon became a tightly integrated part of their team, first developing and then running their marketing program for them — from writing blog posts and guides to executing their email campaigns and securing speaking engagements. We not not only helped Data Clairvoyance attain greater visibility, we helped them move from using highly technical language when pitching their services to a plain-English, benefit-oriented style that spoke with greater clarity to a C-suite audience.
Hinge integrated the firm's new content-centric marketing strategy into a new high-performance website — driving new levels of visibility, prospect engagement, and revenues. “We’re getting leads every month that turn into closed deals,” says CEO Reuben Vandeventer. In a little over a year, the firm grew from a small player to a major thought leader in the field.
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Brand value drives acquisition
In just over a year of the program’s execution, Data Clairvoyance was acquired by Infogix, a $130M industry leader. “Hinge was instrumental in making the deal happen,” says Vandeventer.
Data Clairvoyance continues to expand its reach as an autonomous subsidiary of Infogix. “Our brand is starting to grow and mature,” says Data Clairvoyance CEO Reuben Vandeventer, “and it’s helping tremendously in the sales cycle.”
What we did
Visible Firm Program
- Content Strategy
- Content Writing
- Guide Design & Production
- Guest Blogging Outreach
- Speaking Engagement Outreach
- Keyword Research
- Social Media Training & Support
- Analytics Reporting
- Webinar Support
- Email Marketing Setup & Support
- Online Strategy
- Website Development
- Offer Strategy
- Search Engine Optimization