A technology firm gets growing again
When this enterprise data management firm reached out to Hinge, a period of strong growth at Data Clairvoyance had begun to slow. But they had big ambitions to grow their business over the coming years. They just needed to figure out how to reach a wider audience and stimulate new interest in their services. That’s where Hinge made a powerful impact.
“Our new content is blowing prospects’ socks off!”
Pressing the accelerator
Hinge’s Visible Firm program has transformed their business development process and taken Data Clairvoyance to new heights of exposure and credibility. Hinge became a tightly integrated part of their team, running their marketing program for them — from writing blog posts and guides to running their email campaigns and securing speaking engagements.
Today, a new content-centric marketing strategy and high-performance website are driving new levels of visibility, prospect engagement, and revenues. “We’re getting leads every month that turn into closed deals,” says CEO Reuben Vandeventer. In a little over a year, the firm grew from a small player to a major thought leader in the field.
Brand value drives acquisition
In 2017, the firm was acquired by Infogix, a $130M industry leader. “Hinge was instrumental in making the deal happen,” says Vandeventer.
Data Clairvoyance continues to expand its reach as an autonomous subsidiary of Infogix. “Our brand is starting to grow and mature,” says Data Clairvoyance CEO Reuben Vandeventer, “and it’s helping tremendously in the sales cycle.”
What we did
Visible Firm Program
- Content Strategy
- Content Writing
- Guide Design & Production
- Guest Blogging Outreach
- Speaking Engagement Outreach
- Keyword Research
- Social Media Training & Support
- Analytics Reporting
- Webinar Support
- Email Marketing Setup & Support
- Online Strategy
- Website Development
- Offer Strategy
- Search Engine Optimization