AccountingWEB publishes “How to Make an Effective Marketing Plan for Your Accounting Firm” by Lee Frederiksen. If you’re a new to the marketing process or an experienced marketing director, Lee provides helpful insights to boost the visibility of your accounting firm, build a powerful brand identity, and attract new business.

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AccountingWEB is the leading online community for CPAs in the United States, providing news, software tools and guidance from top industry voices. We aim to inspire the modern accountant to embrace new ideas, develop, grow, and make changes that matter.