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Sylvia Montgomery Published in Building Design + Construction (BD+C)
BD+C published Sylvia Montgomery’s article, “The making of visible experts: A path for seller-doers in the AEC industry.” In this article, Sylvia talks about how the seller-doer model is once again gaining traction in AEC firms. She explains how content marketing can be used as a vehicle to pursue the seller-doer strategy.
Building Design+Construction reaches professionals involved in nonresidential building. It reaches the complete building team, including design firms, contractor/building firms and building owner/developer/management firms.