“The coronavirus pandemic and its consequences have had a profound impact on virtually every sector of the economy, and accounting is no exception. To gain a clearer picture of how accounting firms are adapting, the Hinge Research Institute and the Association for Accounting Marketing (AAM) conducted a comprehensive study on CPA marketing budgets. The 2021-2022 AAM Marketing Budget Benchmark Study outlines industry marketing spending and looks in-depth at the spending behavior of the fastest-growing accounting firms.

The report looks at how the pandemic’s effect on the economy caused firms to innovate to more effectively address the changing marketplace. The study sampled 140 CPA firms, representing more than 23,000 employees and a combined revenue of over $6.7 billion. What follows are a few highlights from the findings.”

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