New Jersey Society of CPAs (NJCPA) publishes “How to Prove Value: Loyalty v. Satisfaction” by Lee Frederiksen. In this article, Lee provides great insights from Hinge’s latest research studies on buyer behavior that can help CPAs assess value loyalty and satisfaction with their firms.

About NJCPA:

The New Jersey Society of Certified Public Accountants (NJCPA) is the largest professional organization serving the needs of Garden State CPAs and aspiring CPAs. With a membership of more than 14,000, the NJCPA represents the majority of New Jersey CPAs in public practice, business & industry, government and education. We support our members through a variety of education, networking, leadership and volunteer initiatives.